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| WhatsApp Welcome Screen |
This cross-platform mobile messaging app, which allows users to exchange messages without having to pay for SMS is the number one app for numbers of downloads and active users in Brazil.
This enormous WhatsApp popularity in Brazil might be considered a little bit unusual for U.S. Smartphone users, since the app does not even appear on the ranking of top 25 mobile apps in America.
According to Marcelo Teixeira, a researcher for TechinBrazil, there is a reasonable
explanation why instant messaging apps are so popular in the country: "This is due, in most part, to the business model of Brazilian carriers, who charges highly for the number of SMS messages sent, a fact that makes the intensive use of messaging an unattractive option for Brazil cellphone users."
For those who have never heard about this app, WhatsApp does what most of the instant messaging apps do. With WhatsApp, Smartphone users are able to message others at anytime in any part of the world, as long as they have internet connection. As the years went by and society started to demand more features from their technology, WhatsApp developers improved the app allowing users to send and receive images, send each other audio and video media messages, create groups, and even make phone calls using the app.
Other than its conventional usage, some Business owners perceived the wide range of potential consumers that are using WhatsApp in Brazilian territory, and so they started developing marketing and sales strategies that are attached to the app. Since WhatsApp is a paid app that does not sell any advertisements and refutes any kind of merchandising, companies were forced to develop creative alternatives to incorporate their business into it.
Brazil x United States mobile trending
The only instant messaging app that appears on the American ranking is Facebook Messenger, which also appears on the Brazilian ranking at the fourth position. Facebook is the undisputed leader for mobile apps on the U.S., and in Brazil it appears on the second position.
Snapchat is another ranked app that could be considered an instant messaging app, but Snapchat has some distinguished features, which makes it very dissimilar from WhatsApp or Facebook Messenger.
These comparisons show that the United States present an exception to the trend of message apps usage. While Brazilians follows a worldwide tendency of adopting messaging apps as their number one app, Americans tend to valorize social media more, and this is explicitly demonstrated by Facebook's and other social media apps gigantic popularity, such as YouTube, Instagram, and Twitter.
Other Brazilian tendencies and its strength on the mobile market
Besides Brazilians close "relationship" to WhatsApp, another interesting choice among Smartphone owners in Brazil is Internet Banking. The App for Banco Do Brasil, one of the biggest banks in Brazil, is ranked eight on the list of most frequently used mobile apps. On the other hand, there are no banking mobile apps that is ranked on the top 25 list in the United States.
WhatsApp is not the only exciting area of mobile technology in Brazil. Actually, there are plenty of interesting facts that show Brazil is an increasing potency in mobile technology.
Among some reasons to believe so are the fact that Brazil's App Market is worth U$1.5 Billion dollars; 70% percent of Brazilians claim that they make purchases with a smartphone or tablet; Brazil is the second country with more profiles on Facebook, losing only to the U.S.
Although Brazil has been showing significant improvement on the mobile world, there is not enough apps created inside the country that are relevant worldwide.Yet, Brazilian developers were successful in creating apps that are extremely relevant for those who are currently living in Brazil. These apps help the Brazilian people, immigrants, and even tourists providing several information and services in areas such as transportation, city guide, food, shopping, news, etc.
We are living in a digitalized era where internet, alongside with Smartphones and mobile apps are changing the way we communicate to each other not only nationally, but globally. For the Brazilians, the most accepted way of communication happened to be via WhatsApp, but that does not mean that it is going to last forever, because the speed society changes nowadays is almost as fast as the way we communicate. Yesterday, we used to make phone calls. Today, we text each other more often. What form of communication will be the most popular in the future?
I think that your explanatory headline was effective because of the way that you worded it. By introducing the name of the app, stating what the app is used for and how this relates to the article that you read, I was able to read a chunk of news that gave me insight into what your blog posting was all about.
ReplyDeleteThe question that you asked in the very beginning of your post really got me thinking about what my answer would be. By establishing a question right off the bat, I related back to this question throughout the text to try to get a sense of why many Brazilians would choose to keep WhatsApp over any other app in their phones. I think that by you placing this question front and center was really effective in creating a central idea for the piece to be based off of.
Contiguity throughout your blog posting was pretty good, although I feel as though your graphics could have been reduced to a smaller size while still getting your point across.
The graphic that you included under the headline, “Brazil x United States mobile trending” was supplemental to the text throughout this subhead, which I think is really important to have in a well-rounded post. The graphic that you had under the headline, “other Brazilian tendencies and its strength on the mobile market” didn’t really fit in with the context of your information. I think that it might have been more effective (in terms of contiguity) if you had talked more about the role that genders have on what types of mobile apps are used. I understand that in this section there are key points about the worth of Brazil’s App Market and Brazilian app developers success in creating relevant apps specific to Brazilians’ needs, but there is no link from the information in the text to the graphic itself. One major critique that I had throughout reading your blog posting is the number of grammatical errors. Without these tiny errors, your post is great!!
Similarly to your research, I found an article that talks about WhatsApp in India. Micromax, an Indian smartphone maker, often “sells smartphones to people who are getting on the Internet for the first time.” Along with the smartphone, consumers are told what the three to five best apps are for first time phone users, with WhatsApp and Facebook remaining in the top two slots. This makes me wonder, if the United States as a whole had to start all over again (in terms of smartphones and our knowledge of them) what apps would we be told to download as a “first time phone user” and would WhatsApp be on that list?
http://www.wsj.com/articles/whatsapp-facebook-driving-internet-use-in-india-micromax-co-founder-says-1445457190
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